Scroll Top

Building Your Brand

What is a brand?
Simply put, your brand is defined by a customer’s overall perception of your business.
The founder of Amazon, Jeff Bezos, has said: “Your brand is what other people say about you when you’re not in the room.”

Your company will have a brand, whether you create it intentionally or not. When left undefined, your brand's perception ends up communicating what makes you special, less effectively.

First, we’ll discover who you are. We’ll consult with your team to clarify your mission, values, challenges and opportunities.


Next, you’ll receive our Branding Questionnaire – a document that walks you through selecting your unique brand voice, personality, and business avatar.


A strong logo anchors your visual brand. Our logo development process is exhaustive, with multiple rounds of ideation and refinement. We’ll collaborate with you to produce a logo that uniquely represents you and intrigues your audience.

Visual Brand

Your logo can’t carry your message alone. We create a comprehensive visual brand, with a carefully-selected color palette, typographical hierarchies, and design elements. Together, they create a cohesive look for everything you do while consistently communicating your brand message.

Brand Guide

We’ll pour everything we’ve done into a Brand Guide, detailing everything from your mission and core messaging to how to use your colors and where. Use this to empower your team to keep your brand consistent for decades to come.

Brand Tools

To make it even easier, we provide branded templates that your team can use to easily create branded graphics and social posts with minimal design knowledge.