Website’s aesthetics influence brand credibility and perception. Studies show clear links between solid design and site credibility.
This section of our audit evaluates 11 essential qualities that impact the appearance of your website.
Increasing the number of visitors from a search engine is the main benefit of good SEO. Having your site ranked higher on the search engine results page (SERP) also benefits your brand recognition.
This high-level report includes 8 critical factors that indicate the quality of your on-site and off-site SEO.
The benefits of making you website accessible not only allows people with disabilities to use them with ease, and it protects you from lawsuits. However, many sites still have accessibility barriers that make them difficult or impossible for some people to use.
New regulations have been published for 2021 and we’ll check a handful of indicators to see if your site is in compliance.
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, be that filling out a form, becoming customers, or otherwise.
True conversion rate optimization requires collecting data from your visitors and analyzing their actions. However, we check nine different aspects of your site that will impact everything from trust to purchase motivation.
69% of all e-commerce visitors abandon their shopping cart. Your checkout process should be simple, secure, and fast. Finding the right combination of these attributes will drive the highest rate of conversion on your e-commerce website.
The slower and more difficult the process becomes, the more friction potential customers feel and the less likely they are to buy from you.
Content optimization is the practice of updating and adjusting on-page copy and coding to make content more appealing to human visitors search engines. By optimizing the content, visitors will find what they need easier and that means they’ll stay on your site longer. This also helps your Search Engine rankings.
If you want visitors to stay on your site and buy your products, they need to be able to navigate your site and find what they are looking for easily. Site navigation should be simple and not overwhelm the visitor with options, and should be consistent from one part of your site to the next.
These 5 website elements are the basic foundation for visitors to be able to use your site and find what they need.