Most SEO efforts target 20-30 keywords, however, most markets have between 2,000 and 10,000 keywords. To us, Domination Matters. It’s impossible to dominate a market if you are only trying to tackle the tip of the iceberg.
We start with a Competitor Keyword Gap Analysis. We look at your competitors, what they are ranking for and what’s bringing them traffic. Then we compare it against your site’s rankings and chart the priority for filling that gap.
Owning the Market
But we don’t stop there (unless you want us to) we go further to discover ALL of the keywords in your market, from educational keywords that are used early on in the buying cycle to the more obvious high buyer-intent keywords. By starting with educational keywords you get people into your funnel early in the buying cycle. Then you can educate them as to why YOUR products and services are the ONLY solution to their pain. Finally, when it comes time to buy, purchasing from YOU will be a foregone conclusion.
The Entire Market
AND we do this for each persona/avatar that defines one of your buyers.
Because Grandmothers use different keywords from Moms. And men think differently from women.
Following Your Buyer's Journey
So we start there, with your avatars and their individual buyer’s journey, and we craft a conversation (using keywords) that will talk to them from their inception .. that very first search .. all the way through to purchase.
But Wait ... There's More
We don’t just do SEO .. talk to us for more information about how we map these conversations across platforms and channels, so the conversation follows your prospects where ever they go, to give you a holistic approach to your marketing.